About the author

Adam Sulway

Australia’s expert on insurance and risk advisory. Two decades helping business leaders turn insurance risk from a compliance checklist into a competitive advantage.

Adam Sulway

Growth is the goal. Protection is what makes it possible.

Creating a thriving business with plenty of room to grow is front of mind for every business owner. But day-to-day operations make it hard to build systems that keep pace with growth, and harder still to be sure rising revenue is actually protected. How do you protect your business while making space for healthy growth?

That question has shaped Adam Sulway’s career. With over two decades of experience in risk consulting for large and small businesses across all industries, Adam works with leaders to create accurate risk assessment plans that protect rapidly growing businesses from safety issues, insurance gaps and loss in revenue.

His approach starts with the whole picture, not the paperwork: understanding where the value in a business really lives, where it is exposed, and how a structured, meaningful process can protect it through growth, succession and everything in between.

“Risk is not a compliance checklist. Managed well, it’s a competitive advantage.”


Catastrophic Risks That Can’t Be Ignored book cover

The book

Catastrophic Risks That Can’t Be Ignored

In his book, Adam outlines the 11 blind spots business owners need to understand about risks and insurance while growing their business. Ignore them, and you’re betting the whole business on luck. Complimentary copies are available for business leaders, including a free consultation.

Beyond the book

Principal at Maple Insurance

Adam advises clients through Maple Insurance, working alongside business leaders on risk assessment, insurance strategy and business protection.